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The visual identity for “Chwa” encapsulate the essence of its unique value proposition. It’s not just about selling handmade soufflés; it’s about promoting a lifestyle that emphasizes self-care and sensory richness.
The design reflect the natural purity of the ingredients, through colors and textures that evoke the artisanal process. Typography is elegant yet approachable, mirroring the brand’s philosophy that luxury is accessible to everyone.
The overall aesthetic invite potential customers into “Chwa’s” world, where every sense is cherished and indulged in the pursuit of personal well-being. This identity will not only represent the brand but also tell the story of the Master of Pharmacy’s dedication to natural, quality ingredients and the art of self-care.
Lifestyle and cosmetics
We collaborated intimately with the CHWA owner to forge a distinctive yet straightforward identity that embodies the brand’s values, dynamism, commitment, and the human connection. Our choice was a bold, custom-lettered wordmark featuring a ‘W’ that weaves through and ascends above the wordmark, creating a wave and subtly introducing the letter ‘Č’ at the start, reflecting the logo’s pronunciation as “ČVA.”
The identity is crisp, yet playful and open. By using orange as the primary color, with blue and green for secondary tones and accents, we’ve cultivated a sense of joyfulness with a touch of nature.
Alongside the visual identity, we have designed three distinct label sets for the cosmetic jars to serve as the product’s packaging. While the visuals are not identical, the use of orange, blue, and green colors ensures a consistent vibe.
The packaging boasts a more vibrant and playful appearance, featuring hand-drawn shapes that depict plants and nature, establishing a connection with the individual.
